Parfumo is a personal passion project dedicated to in-depth perfume reviews, bringing together both women's and men's fragrances in one comprehensive platform. The site offers detailed opinions, user-generated ratings, and a curated space for fragrance enthusiasts to discover and share experiences.
Parfumo is fully custom-built from scratch, with nearly all modules developed in-house and a strict minimum use of external plugins. The platform combines high performance, robust user features, and seamless affiliate monetization.
The project includes the following key technologies and functionalities:
- Custom WordPress Development: The entire site is developed from the ground up using a fully custom WordPress theme and plugins, ensuring outstanding speed, security, and tailored functionality.
- Multi-layered Product Filtering: Advanced filtering allows users to search perfumes by fragrance notes, gender, season, brands, perfumer, intensity, categories, and reviews—delivering an intuitive and powerful browsing experience.
- Affiliate API Integrations: Real-time prices and stock information are automatically updated via integrations with leading affiliate networks such as CJ, AWIN, and Profitshare.
- Product Comparison & User Panel: Users can compare perfumes side-by-side, manage their favorite scents, and interact through a personalized dashboard.
- User Accounts & Google Login: Registration is available via email or Google integration, ensuring easy and secure access.
- Internal Messaging System: Administrators can send personalized or mass messages directly to users, providing relevant updates and offers.
- Custom Offers for Users: Administrators can create and target personalized offers to specific users based on their preferences or engagement.
- Affiliate Monetization: The site is monetized entirely through affiliate partnerships, offering up-to-date deals and seamless affiliate tracking.
- Custom Email Campaigns: A proprietary email campaign system is integrated for direct communication and updates to the user base.
- AJAX Search with History: Instant, dynamic searching across the entire catalog, including saved search history for user convenience.
- Blog Section: Features news, reviews, and articles related to the world of perfumes, written and curated for the enthusiast community.
- Modern Stack: Built primarily with PHP and vanilla JavaScript, the project also utilizes Vue.js and Node.js elements for dynamic interfaces and real-time features.
- High Performance: The platform is highly optimized for speed and scalability, ensuring a fast and smooth experience for all users.
- Multilingual Ready: While the main language is Bulgarian, the platform is prepared for additional language versions in the future.
By merging custom technology with affiliate integrations and a vibrant user community, Parfumo stands as a unique resource for fragrance lovers, offering detailed reviews, powerful tools, and a high level of interactivity—while maintaining excellent speed, security, and reliability.
